Luxury brands have long been associated with high-quality products, exquisite designs, and exclusive distribution. However, the question arises: are these brands still delivering on their promise of quality, or are they sacrificing it for vulgarity?
Luxury brands like CHANEL, DIOR, LOUIS VUITTON, DOLCE GABBANA, FENDI, and others have always been synonymous with high prices, justified by their quality, materials, and craftsmanship. But in recent years, the quality of luxury products has declined, with many brands resorting to outsourcing production to cut costs. For instance, DOLCE&GABBANA has been accused of compromising the quality of its products by manufacturing them with independent manufacturers in China.
Moreover, some luxury brands have turned to vulgarity in their designs and marketing, which has left many consumers questioning the integrity of these brands. The traditional concepts of beauty and elegance have been blurred, and some luxury brands produce products that some consumers deem vulgar.
The characteristics of luxury are no longer as evident in many luxury brands as they once were.
The characteristics of luxury – price, quality, aesthetics, rarity, extraordinariness, and symbolism – are no longer as evident in many luxury brands as they once were. The high price point remains, but the quality of products has deteriorated, and the exclusivity and rarity of luxury items are no longer guaranteed. In addition, the creativity and originality of luxury brands are being overshadowed by mass-produced designs and blatant copying of other brands’ products
One of the most significant issues with luxury brands today is the quality of their customer service. Many consumers are experiencing rude and ignorant reception by customer care services, and the after-sales service leaves much to be desired. Luxury brands must realize that customer service is a crucial aspect of their business and invest in it accordingly.
The decline in the quality of luxury products and the rise of vulgarity have made many consumers question whether these brands are worth the high price tag. In conclusion, luxury brands must re-focus on quality, exclusivity, and originality to remain relevant and desirable to their consumers.
Luxury Product Quality: The Pitfall of Vulgarity in Luxury Brands
Luxury brands are known for their exquisite quality, craftsmanship, and elegance. However, in recent years, there has been a growing trend of luxury brands associating themselves with vulgarity, both in their products and the people they represent.
Unfortunately, many luxury brands have forgotten this wisdom and instead rely on social media platforms like Instagram to promote their products. They often choose influencers and celebrities based solely on their number of followers, even if those followers are fake. This approach has led to many luxury brands becoming associated with rappers and other celebrities with large followings but little interest or capacity to buy their products.
Luxury brands need to understand their target audience’s demands and financial capacities. Rappers and other celebrities may have millions of followers on social media. Still, only a tiny fraction of those followers will likely have the interest and means to buy luxury goods.
One luxury brand that has fallen into the pitfall of vulgarity is SCHIAPARELLI. Despite having a rich heritage in surrealism, the brand has recently chosen to associate itself with sadomasochism and rappers, which has caused many to question its direction.
Other luxury brands, such as CHANEL, LOUIS VUITTON, FENDI, and DOLCE&GABBANA, have also given their products to rappers and celebrities. However, they have not actively advertised this on their Instagram accounts and maintained a more sophisticated and refined image.
In conclusion, luxury brands must remember that vulgarity is the antithesis of luxury. By associating themselves with vulgar trends and celebrities, they risk diluting their brand image and losing their core customer base. Instead, luxury brands should focus on producing high-quality products that showcase their craftsmanship and elegance and promote themselves more sophisticatedly and refinedly.
The article was adapted from runwaymagazines.com
