“I didn’t know that I wanted the CHANEL 2.55 Double Flap Bag until I got the replica.”
Let’s unpack my latest arrival. I got the CHANEL 2.55 Classic Lamb Skin Double Flap. She is in size 30. The bag came in a CHANEL gift box with a very smooth, almost velvety to immediately give a feel of authenticity.
I also love that the box has magnetic closures. As I take the bag out of the plastic, I notice the dust cloth it came in. So cute. So pretty. And there you can see Lady Coco Chanel on the dust bag. I love that.
As I said, I ordered CHANEL 2.55 Classic size 30 lamb skin, double flap purse. It’s so pretty. I’m just taking the plastic off of that Double C CHANEL symbol. And as you can see, opening the bag with just the turn button is effortless. And yeah, they had the little paper inside to protect the bag, and I love that peekaboo burgundy flap that’s inside as well. But first, I like that it has a zipper on top, and you can place something small at the top of that flap.
In the back of the inside of the purse, you can stuff something down in there, maybe you put the chain to the bag and it won’t disrupt the main part of the bag. I love that burgundy. And this is your main compartment of the bag where you would put most of your items at right there. On the inside of the bag, it did come with two CHANEL cards. One was in an envelope. It carries the bag’s serial number, you will see inside the bag. as well.
You get a decent size front pouch in the front of the bag. I love that. This bag has so many different compartments for you to hold stuff. I love the CHANEL engraved into that leather with the burgundy peek-A-boo flap. The CHANEL logo is engraved into the gold hardware. There you have a pouch in the back of the purse. One of my favorite features of this bag is the adjustable strap, where you can take it from regular to long.
So as you can see, the bag is beautiful. I didn’t want the CHANEL Classic until I got it. I had no idea. I did not know what this bag was. As soon as I pulled it out of the box, I was like, this is an It bag. This is it the real stuff. She is it. She is everything. I love this bag. I love the quality.
I love the versatility of this bag. This bag has the most versatility out of any bag I’ve ever owned. I love the double straps.
Just push the strap up, and then you get that cross-body look. You can see, then you get that cross-body look. So cute, so elegant. I really should have put some pearls on today. But I love that look as well.
Also, if you want to do a clutch-style look, even though the flap bag is kind of big if you still want to do a clutch look, all you have to do is pull it through from the inside and make sure you got it tight enough. You’ve got that back pocket that you could use to put your straps in that won’t disrupt any of your options on the inside of where you’ll be putting your other belongings, and also with that front pocket up there as well. And don’t forget, you still have the top part that you can use for whatever you’d like to store in your bag also.
I love that it has a back pocket as well. You do not get any posts on the bottom of this bag. This is like a mirror image of the actual CHANEL bag.
I almost missed the gold square pieces in there, there with the CHANEL symbol. And it also has the serial number and the CHANEL symbol engraved into the gold hardware. A nice size, mid-size bag. And you can get this in a smaller bag if you’d like. You can get it. They do have them in smaller sizes. Whatever fits you, whatever fits your style. I am happy with this size 30.”
A scandal involving two HERMÈS – obsessed creators over counterfeit Birkin bags has led TikToker BirkinTrash to fess up and prepare for his ‘first cancellation’.
TikTok creator the HERMÈS Slayer exposed prominent TikToker BirkinTrash of re-selling counterfeit Birkins. Embarrassed luxury re-sell brand Fashionphile was forced to announce it is ending its relationship with BirkinTrash amid the scandal. BirkinTrash was forced into a confession this week as he toasted to his “first cancellation.”
BirkinTrash, aka Alex Pardoe, shows off a bag, and toasts to his cancellation.
A swath of TikTok is currently consumed by a controversy involving Birkin handbags – arguably the most expensive purses on earth, which are vended by the French luxury house Hermès, and cannot be purchased at will but by appointment.
The bags start at $9,000 when purchased in-store, per Sotheby’s, but are valued at multiples of that figure on the secondhand market — with rarer configurations in exotic animal skins re-selling for as much as six figures.
The drama kicked off when the Birkin whistleblower account on Instagram, The Fake Birkin Slayer, accused prominent TikToker @BirkinTrash of attempting to re-sell several fake Birkin bags earlier this week. @BirkinTrash, aka Alex Pardoe, a man who has amassed 212,000 followers on TikTok largely on the strength of his HERMÈS obsession, has since come out with a public confession.
In a TikTok he posted last week, Pardoe claimed he has happened upon fake Birkins over the ten years he’s been collecting them and has “tried to get rid of” the dupes. He added that he’s taken those questionable listings down.
Still, the accusations and admissions have sent a corner of TikTok that’s obsessed with following Hermès handbag content into a tailspin this week. Many are shocked, and continue to side-eye the creator despite his confession. A major luxury resellerannounced it has cancelled its partnership with Pardoe “after becoming aware of his statement regarding selling counterfeit bags.”
The Fake Birkin Slayer account, which has amassed 23,000 followers in a week, told Insider it’s important to them to out this behavior on social media because against the law.
“Counterfeiting funds many dark things,” an account holder, who wished to remain anonymous, said over Instagram DM. They added that the page was founded by a group who “have all been defrauded buying bags that were represented to be real.”
The popular Birkin TikToker BirkinTrash at the center of the scandal.
In a series of Instagram Stories shared on Monday, The Fake Birkin Slayer posted screenshots of several Birkin sale listings that it said were being offered by Pardoe on the mobile marketplace OfferUp. The listings included a red ostrich HERMÈS Birkin for $1,000 and a black HERMÈS crocodile bag for $5,000, which The Fake Birkin Slayer cross-referenced with bags Pardoe had showcased in his closet in a previous TikTok.
According to The Fake Birkin Slayer, Pardoe alluded in his listings that he was selling counterfeits, but even trying to sell them is a major no-no in the high end designer world.
Pardoe answered The Fake Birkin Slayer’s allegations soon after, confirming that he has listed fake Birkins for sale in the past.
“Selling counterfeits is illegal,” The Fake Birkin Slayer said to the pre. “Especially when you’ve crafted a persona that is quoted in magazines and allegedly sponsored by entities such as Fashionphile.”
Pardoe answered The Fake Birkin Slayer’s allegations soon after, confirming that he has listed fake Birkins for sale in the past, but then took down the listings a day later and donated them after having a “weird” feeling.
“In the 10 years that I’ve been collecting Hermès pieces — mostly preloved, up until a couple years ago — I have been sold non-authentic pieces. And that was my fault, ” he said in his TikTok confession that has 261,000 views. “I didn’t do my due diligence.”
Pardoe said that when he’s received fake bags in the past, he’s sought to “get rid of them,” despite the fact that he disagrees with the practice and its associations with “forced labor.” He then claimed he donated all of his counterfeits.
Pardoe did not immediately respond to Insider’s request for comment.
Birkin fans on TikTok are undecided if the creator should be “cancelled”
Alex Pardoe BirkinTrash is a hairdresser by trade
While some TikTokers condemned Pardoe for his lack of integrity, with the TikToker @verifiedbluecheckmarc noting that the screenshots appeared to suggest that the listings were up for two months, others seemed confounded by the inanity of the saga.
“People are getting cancelled over handbags,” one commenter wrote. “I’m so done.”
As the drama unfolded publicly, fashion brand Fashionphile removed all recent content featuring Pardoe from its page. A representative for the company told Insider that it’s ceasing its partnership with him, as Fashionphile is built on “trust” and “authenticity.”
“As a luxury resale company built on consumer trust, authentication is the foundation of Fashionphile’s business,” the company said in a statement on Thursday. “We recently partnered with Alex Pardoe but have since removed the content after becoming aware of his statement regarding selling counterfeit bags on OfferUp. We would never knowingly be involved in any partnerships that compromise our values or question our integrity.”
But Pardoe appears to be taking the controversy in stride. “Alright ya’ll,” he said, holding a cocktail with some friends in a swimming pool in his most recent TikTok post. “Cheers to my first cancellation.”
Fake Luxury Shoe Store Prank proves Luxury is just Perception
What makes a product luxurious? Is it the quality of materials used or the craftsmanship involved? Or is it simply the brand image and the price tag? A recent PAYLESS Shoe Store prank suggests the answer is the latter.
PAYLESS rebranded their entire store and the name and significantly increased their prices; the results are fascinating.
PAYLESS, a low-priced footwear retailer in the US, rebranded its entire store and name for a weekend to test how much people would pay for their shoes if they didn’t know they were theirs. They built a fake luxury store called PALESSI, filled it with avant-garde sculptures and displays, hired an entire team of sales associates, and filled all the shelves with PAYLESS shoes, jacking up the prices by as much as 1800%.
Potential consumers were scouted from the streets and the Internet for social media influencers and fashionable people who looked likely to attend the event. Attendees purchased overpriced shoes, some for $200, $400, and $600, and were taken to the backroom, where the prank was revealed.
Consumers have been paying hugely inflated prices, some of the pleasures that we get from things that we buy come from the money we spent on them.”
Inside the PALESSI shoe store.
The results were fascinating. People were willing to pay hugely inflated prices for PAYLESS shoes simply because they were marketed as luxury items under the for this occasion invented brand name PALESSI. It shows that people care much more about the brand image and prices than the product and its quality.
This is not to say that all luxury brands are guilty of this. Some have legitimate reasons for their prices due to the high quality of materials used and the craftsmanship involved. A brand’s exclusivity is also marketed as a status symbol representing wealth and success. In many cases, the high prices of luxury items result from the market’s supply and demand.
People care a lot more about the brand image and, in some cases, the prices more so, than they do about the actual product and the quality of it.
Compliments are great, but would these fashionista influencer types open their wallets for our shoes? The PAYLESS team watched from the room backstage as the first customer approached the register. All celebrated the first sale, but then they witnessed more and more shoes selling. Shoes sold for 250, 400, and even $600.
Before they left, we let them know the shoes were from PAYLESS. Anyone who bought the shoes got them from PAYLESS as a gift, but we proved they could sell for over ten times the average PAYLESS price. Now anyone can come into PAYLESS and get these shoes for as low as 19.99.
People care a lot more about the brand image and, in some cases, the prices more so, than they do about the actual product and the quality of it. Even though this is nothing new, it makes you think more about the situation. So if we look at it in reverse and start with a luxury brand, for example, GUCCI, take a few of their products. For instance, you’ll see that the watch logo t-shirt or the Ace trainers are not luxury items. They’re just priced very highly. But because of GUCCI’s brand image, they’ll get categorized as luxury products, and many buyers buy into that.
This won’t be the case for every luxury brand, of course. Some have legitimate reasons for their prices due to the high quality of materials used and the craftsmanship involved. A brand’s exclusivity is also marketed as a status symbol representing wealth and success. In many cases, the high prices of luxury items result from the market’s supply and demand.
The debates surrounding luxury brand product quality and prices will continue forever.
However, the debates surrounding luxury brand product quality and prices will continue forever. Some argue that the high prices of luxury brands are unethical, as they often exploit the labor of workers in developing countries and perpetuate inequality. Critics also say that luxury goods marketing creates an unsustainable culture of overconsumption and waste.
On the other hand, some people argue that luxury brands are justified in charging high prices because they provide jobs and contribute to the economy. Others say that consumers have the right to spend their money on what they choose, including luxury items, and that the high prices reflect the value consumers place on the brand and its products.
In conclusion, the perception of luxury is not solely determined by its price tag, but by the overall value it holds for the consumer expressed through its brand identity, craftsmanship, and quality of materials. Whether or not the high prices of luxury brands are ethical and justified is a matter of perspective and values. It is important to understand that the value of a product is not just based on its price tag, but also on the emotional connection that consumers have with the brand identity and what it represents.
You can be sure these timeless luxury icons will never go out of style.
The luxury handbag world is vast, with both new handbag brands and new designs from storied luxury houses popping up season after season. Each year, there are countless silhouettes on the market, and consumers are blessed with more options than ever.
While consumers often pay attention to what’s new and trendy, demand will always remain for the tried and true classics – the ones that have stood the test of time. It’s those classics that have helped to shape fashion history contributing to the luxury accessory world we know (and love) today.
So whether you’re new to the world of designer bags and looking to purchase your first one, or are making it your goal to collect all of the classics, today we thought it would be fun to break day the 5 most luxury classic handbags in all of modern handbag history.
The HERMÈS Birkin
We’re kicking it off with one of the most elusive bags of handbag history, the unmistakeable HERMÈS Birkin.
If you love luxury handbags, you likely know the story of the Birkin’s creation, whether you own one or not. In the early 1980s, HERMÈS CEO Jean-Louis Dumas sat next to Jane Birkin on an airplane. In-flight, the duo discussed what would make a good carry-on bag after Jane Birkin was seen fumbling with hers.
One sketch on an airplane sick bag, and in 1984, the HERMÈS Birkin was born. To this day, it spawns waitlists and sells at a premium on the secondary market. It is still widely considered the world’s ultimate luxury bag.
LOUIS VUITTON Speedy
Like it or not, the LOUIS VUITTON Speedy will forever be classified as one of the most classic bags in handbag history, as well as one of the most recognisable. Dating back to the 1930s, the Speedy was conceptualized as LOUIS VUITTON’s first daily hauler and was largely based on another one of the brand’s classics: The Keepall. First introduced in the 30 size, the Speedy 25 was later added in 1959 at the request of none other than Audrey Hepburn. The actress was then photographed carrying her Speedy time and time again.
The Speedy’s range is vast, offering multiple sizes from ultra-petite to extra-large and a wide array of materials and colors. Of course, the brand’s monogram is ubiquitous and has an important history. The LOUIS VUITTON Monogram was already copyrighted in 1896 when it was invented by Louis Vuitton’s son Georges.
Combining Louis Vuitton’s initials with abstract floral shapes, the creation of LV Monogram was a radical move, as prior to this creation any initials typically seen on a trunk were usually the carrier’s own.
The Lady DIOR
The youngest handbag on our list, few other new handbag designs of the last 30 years have been able to stand the test of time in the way that the Lady DIOR has. However, it was basically destined to become handbag royalty since it was named after British royalty herself, the late Lady Diana, Princess of Wales. Few bags boast the versatility of the Lady DIOR, and its classic shape makes it an ageless icon.
Unmistakably DIOR, the Lady DIOR pays homage to the history of the House. While the bag’s charms are an ode to the lucky charms Christian Dior always kept with him, the staple Cannage motif traces back to the Napoleon III seats the House used to set up for guests at fashion shows. Reinvented season after season and forever a beloved choice for handbag lovers of any age, the Lady DIOR has cemented its place among other revered bags of its caliber.
Known by most as the CHANEL Classic Flap, the bag also goes by the CHANEL 11.12 and is one of the most widely recognizable handbags of all time. The name 11.12 comes from the original style code given by CHANEL to the Medium Classic Flap (A01112), the OG of the Classic Flap family. The original was derived from the CHANEL 2.55 bag and came to be what we know it as today in 1983, when Karl Lagerfeld added the now-signature interwoven CC turn lock to the bag.
Despite hefty price increases, the demand for the CHANEL Classic Flap shows no signs of slowing down. It has remained one of the handbag world’s most sought-after shapes thanks to its status, reinvented repeatedly.
GUCCI Bamboo
While not a specific bag exactly, GUCCI Bamboo deserves a place on this list as few elements of handbag history are as recognizable and inventive as the curved handles of Gucci Bamboo.
The patented method of creation was developed in 1947 by GUCCI craftsmen who realized there was a specific process to heat and bend bamboo in such a way that it would retain its shape once cooled.
The process is detailed and thorough, and you can be sure that each and every Bamboo piece used for a handbag has been hand-chosen by a specially trained artisan who will then mold the bamboo over a fire to bend it into shape. As the bamboo heats up, it softens, making it malleable.
Artisans have meticulously crafted GUCCI’s Bamboo Handles this way for generations. And while GUCCI Bamboo is easily one of the House’s most emblematic symbols, it also happens to be one of the handbag world’s most classic bags, remaining a mainstay for the House since the 1940s. A GUCCI Bamboo bag is one of the most timeless bags a handbag lover can buy.
Everything You Need To Know about the most famous accessory in fashion history.
One could say that the CHANEL 2.55 is the eighth (fashion) world wonder. Why? Because it is a work of art, making it undoubtedly the most famous accessory in fashion history. But what makes the CHANEL 2.55 It-bag so unique? Here are some fascinating facts about the surprising past of the bag and Gabrielle’s personal influence on it.
Gabrielle “Coco” Chanel with her original 2.55 Bag
The original CHANEL 2.55
A rectangular shape made of quilted leather, with an all-chain strap and the Mademoiselle lock – these are the most popular characteristics to identify the original CHANEL 2.55 bag. It was designed by Gabrielle Chanel herself in February 1955, at the age of 71. It wasn’t one of her first designs, but it was the creation that dominated the fashion scene for many years to come. The name of the accessory refers to the date and year the bag was created – a wonderful number combination that still hasn’t lost its spark until today.
What was the inspiration behind the CHANEL 2.55?
To understand why the CHANEL 2.55 BAG has increased in value in the past +60 years, one has to look at the handbag designs of the late 18th century. Handbags at that time were designed for the elite, the wealthy and mainly society ladies. The shape was boxy, and neoclassical, lacked in feminine silhouettes and didn’t allow women to walk hands-free. They were carried either on the crook of a woman’s arm or with both hands. It was one of the many reasons why Gabrielle was so eager to design a bag that could be better – classy, lightweight yet easy to carry around.
CHANEL 2.55 characteristics
The Exterior
It is no secret that the CHANEL 2.55’s elements have their roots in Gabrielle Chanels’s humble beginnings. Before its big debut in 1955, the CHANEL bag’s previous version, worn by the Gabrielle Chanel since the 1920s, was initially made of quilted wool. Gabrielle was always known for being very fond of equestrian sports and attended horse races frequently.
For the debut in February 1955, she opted for firmer materials, primarily black quilted leather with a diamond and herringbone pattern.
It is where she took inspiration for the exterior of the 2.55 – specifically jockey jackets and saddle blankets, to make up the soft silhouette. However, for the official debut in February 1955, she opted for firmer materials, primarily black quilted leather with a diamond and herringbone pattern. It proved to be a timeless material that would suit its wearer’s style and taste, no matter the occasion.
THE CHANEL 2.55 COMES IN BOTH DIAMOND- AND CHEVRON-QUILTED LEATHER.
The Interior
The interior of the traditional Chanel 2.55 unveils the true charm of the It-bag. It is inspired by Coco Chanel’s memories, mainly the convent orphanage where she was raised.
CHANEL 2.55 lamb dark red
The traditional CHANEL 2.55 is widely known as a Double Flap Bag, meaning it consists of an exterior flap and interior flap, plus a spacious compartment. The interior of the bag features a subtle burgundy red, inspired by Gabrielle’s Catholic school uniform. Another surprising little secret awaits on the inside of the front flap – a zip pocket that was added by Gabrielle to store secret love letters.
The Mademoiselle Lock
Many believe that the interlocked CC closure had been the original hardware since its debut in 1955. However, it wasn’t until the 1980s, that Karl Lagerfeld added the signature CC closure. The traditional lock of the Chanel 2.55 is known as the ‘Mademoiselle Lock’, an elegant rectangular clasp, referring to the fact that the female designer never married.
CHANEL 2.55 Reissue
The Reissue is a recreation of the classic CHANEL 2.55 from 1955 by Karl Lagerfeld. This term is mainly used to describe the models that were launched as part of the 50TH ANNIVERSARY of the brand in 2005. The Reissue commemorates the original and features the same details as the original bag, like the iconic Mademoiselle Lock and an all-metal chain strap.
However, since the launch of the 2.55 in 1955, newer models of the It-bag were released, featuring many variations to the iconic design. This includes everything from fabric to change of the chain strap and closure. It has often caused confusion among CHANEL fans.
The CHANEL 2.55 classifies as a Double Flap Bag. The same can be applied to the Classic Flap and the Reissue model. However, there was a time when 2.55 bags featured a single flap – with only the exterior flap closure and a spacious single compartment. They were discontinued in 2014, as they were being seen as deviating from the original. Since then, the double flap has become a standard element and a must-have feature in CHANEL bags.
CHANEL 2.55 vs. Classic Flap vs. CHANEL 2.55 Reissue
Here are some of the most significant differences to look out for:
CHANEL 2.55 (since 1955)
The CHANEL 2.55 has the following characteristics:
Has the iconic Mademoiselle Lock
Features the signature all-metal-chain
consists of exterior and interior flap compartment, classified as double flap
Despite economic uncertainty and digital disruption, luxury brand stalwarts DIOR GUCCI and CHANEL SAINT LAURENT also remain resilient in their leadership.
A lot has changed in luxury over the past six months, with Covid restrictions easing in China, corporate reshuffles at LVMH, the acquisition of TOM FORD by ESTÉE LAUDER and the departure of Alessandro Michele from GUCCI. The top four brands of the VOGUE BusinessIndex have nonetheless remained the same, defending their positionings. Look under the hood, though, and some changes seem to be happening, with purchase intent down for most major players (except in China) and diminishing scores across many of the consumer metrics tracked.
Few luxury consumers want to switch brands but may shop differently if prices increase, with a readiness to wait for sales.
Survey data shows few consumers want to switch brands as economic instability continues but may shop differently if prices increase, with a readiness to wait for sales. Brands should continue to grow their digital reach, being mindful of the fastest-growing channels, and working with culturally important figures and collaborators in spaces like gaming, film/TV, hospitality, and leisure to cement their appeal even if times are tough.
1. LOUIS VUITTON
LVMH
Rank change: 0
A leader in almost all areas covered by the VOGUE Business Index, LOUIS VUITTON maintains its spot at the top of the rankings. Enthusiasm for the French Maison among luxury consumers only grew over the course of 2022, and its score on the innovation pillar improved too. New CEO Pietro Beccari has the strongest of foundations from which to work.
2. DIOR
LVMH
Rank change: 0
Beccari’s former home came incredibly close to unseating Louis Vuitton, but it was not to be this time. DIOR is once again the standout digital performer in the Index and even ranks slightly ahead of LOUIS VUITTON on purchase intent. One reason for its failure to take the top spot is it’s underdeveloped omnichannel (or cross-channel) shopping experience when compared to its peers.
3. GUCCI
Kering
Rank change: 0
Creative director Alessandro Michele has left, and GUCCI is at a crossroads. Demand for the brand has diminished among consumers across almost all of the major markets tracked, upping the pressure on Kering to pick an exciting successor. Despite this, GUCCI remains incredibly well-liked among luxury consumers worldwide and a pioneer across ESG (environmental, social, and governance), as well as all things digital.
4. CHANEL
Chanel Limited
Rank change: 0
Little has changed for CHANEL. Its resistance to digital sales and innovations like resale makes it a laggard in some of the key metrics tracked. The brand nevertheless impresses consumers more than any other when all VOGUE Business Index survey questions are taken into account, leading on awareness, recommendation, and purchase intent.
5. SAINT LAURENT
Kering
Rank change: +2
As the hype around Gucci has become more muted, SAINT LAURENT has been a bright spot for parent company Kering. It takes the fifth spot in the ranking from RALPH LAUREN in this edition of the Index. Consumer appreciation for the brand has increased over the course of the year and its digital performance has also improved. A new approach to ESG scoring that takes the work of parent companies like Kering more into account also helped SAINT LAURENT’s score. It continues to be a low scorer on innovation, with room for growth in this space.
When we think of luxury messenger bags, we don’t think of a schoolbag meant to carry the miscellany required for a long day of college classes. No, we don’t think of the practicality of them at all. Rather, when we think of messenger bags, we actually think of one messenger bag in particular. The only messenger bag that ever mattered.
Ok, ok, we are a little dramatic, but immediately what comes to mind at the mere mention of a messenger bag is the Chanel Graffiti Messenger bag from Spring/Summer 2015. The messenger bag was released a year after one of CHANEL’s most divisive bags to date, the Graffiti Backpack of Spring/Summer 2014, presumably to capitalize on the backpack’s demand and sales success.
We loved the messenger bag just as much as we loved the backpack, and we still feel a pang in our stomach when we see a rare one IRL. Today, the messenger is making a comeback, which has us all in our feels for the greatest messenger bag there ever was.
The Modern Messenger
With the return of big bags and designers paying more attention to functionality than the trend towards micro-minis, messengers, too, are having their second-coming. It makes sense, because alongside the return to more practical silhouettes is fashion’s constant obsession with nostalgia, and messenger bags were once a highly-beloved silhouette.
From the runways of GUCCI and PRADA to the latest and greatest bags from BOTTEGA VENETA, we’ve been seeing a return to the casual-cool messenger bags popularized in the 2000s and 2010s. The ideal messenger bag is a perfect combination of utilitarian and fashionable, a perfect shape for a day bag. As spring assortments are slowly trickling out, you can bet we’ll begin to see more messengers too. Take a look below at our favorite so far.
Markets have undergone pretty big changes since millennials entered their prime earning years.
The Luxury Industry is One Millennials Haven’t Killed, and People Are Still Mad About It. Remote work, online shopping, and social media have all affected consumer spending habits to the point of detriment to specific industries while causing a boom for others.
Now marketing professionals in every sector are stuck trying to figure out how to please a generation under-40s that has more access to goods and services than previous generations but less disposable income to spend on them.
Consequently, this leads to much commentary about what 20 and 30-somethings choose to or not to spend their bit of money on. We see this with all those articles about them killing the casual dining/ cable TV/ whatever industry, and it’s almost always framed as a bad thing. But in truth, some sectors are better at catering to these Millenials (and Gen Z) than others. The camping, skincare, and luxury goods designer bags industries are doing just fine.
The luxury industry was particularly innovative and had the strongest branding throughout the pandemic.
We accept that in the free market, only those who’re the most innovative and have the strongest branding and ability to navigate economic downturns can come out on top. – something the luxury industry was particularly good at throughout the pandemic. But I’ve noticed Millenials’ spending habits seem to face a bit more scrutiny than others did at their age due to the particular economic concerns that prevented them from obtaining more traditional markers of adulthood like home ownership. Whenever we spend on something, topics surrounding housing, marriage, or starting a family are also brought into the conversation and often lead to many snap judgments about Millenials’ perceived irresponsibility or misaligned priorities.
Millennials and Gen Z seem to have no problem spending some of their disposable income on luxury goods
A great example is when Fortune magazine recently revealed data showing that Millenials and Gen Z seem to have no problem spending some of their disposable income on luxury goods, but only because they save so much money by living at home with mom and dad.
As you can imagine, these findings made their way around the internet. As any Millennial-focused topic does, it got some pretty unsavory reactions from those who misunderstand the motivations of younger generations.
For better or worse, Millennials are an economic force to be reckoned with, and I think understanding their approach to work and life is key to understanding why they would choose to spend on things like luxury goods and leisure activities over putting as much energy into more traditional markers of success.
Even in places with more moderate housing prices, a luxury designer handbag is still cheaper than a home.
Many Millenials – especially those on the coasts and HCOL areas – have accepted the economic realities of their lifetime and have begun to make tradeoffs for the sake of still wanting to live fulfilled lives, even if it means becoming a permanent renter or living with their folks.
If you feel like you’ll never be able to own a home no matter how much you save, at some point, you’ll simply stop aiming to do so and divert your money and attention elsewhere. Even in places with more moderate housing prices, a luxury designer handbag is still cheaper than a home.
Cultivating Cultural Capital
Never underestimate how having the right tastes, preferences, and interests can help move you forward. For some industries like real estate, banking, and advertising, projecting an image of success is somewhat necessary to get ahead (meaning eventually making more money to be able to move out of your parent’s house) so looking the part can be a strategic move to show you mean business or that you’ve still managed to make it.
Gone are the days of waiting for a CHANEL bag from your employer alongside a fat pension. You’ll have to figure out how to get that CHANEL flap bag yourself.
Home is Where the Heart (and Your Luxury Collection) Is
Low or high income, debt or no debt – I always feel like articles about adults still living at home ignore the fact that some people prefer living in households with their parents, children, and other relatives.
According to the World Economic Forum, one-quarter of U.S. adults ages 25 to 34 lived in a multigenerational family household as of 2021. And for many of those households, remaining at home isn’t only considered to be the financially savvy thing to do. Still, it is encouraged and embraced, if not outright expected (depending on the culture.) Because even if it doesn’t save money on rent, it sure does on child and elder care.
I’m not writing this to encourage anyone to spend outside of their budget or at the expense of their financial well-being. I don’t feel like these headlines ever tell the whole story.
I’m in my own home now but wouldn’t feel bad about moving back in with family if my spouse or I ever needed to – there’d be more love and LOUIS VUITTON to go around.
The rise, fall, and rise of DIOR’s small but mighty icon.
This little bag was dreamt up by DIOR’s former artistic director John Galliano, its shrunken saddle shape and stirrup-like ‘D’ charm.
Whether or not you enjoy equestrian pursuits, you’ve probably heard of the DIOR Saddle. This little bag was dreamt up by DIOR’s former artistic director John Galliano, its shrunken saddle shape and stirrup-like ‘D’ charm a “tribute to the elegance of the equestrian universe”. One should note, it’s probably not suitable for horse riding.
Some conjecture that the DIOR Saddle bag was inspired by a 1976 Helmut Newton photograph entitled ‘Saddle I, Paris.’
The DIOR Saddle made its first appearance in 1999 in DIOR’s spring/summer 2000 ready-to-wear show, slung upon the shoulders of models dressed in Galliano’s provocatively split mini dresses, horse-bit-buckled hotpants, and sexed-up denim. Speaking of sex, some conjecture that the Saddle bag was (at least in part) inspired by a 1976 Helmut Newton photograph entitled ‘Saddle I, Paris’. It depicts a model on all fours, wearing jodhpurs, riding boots, a push-up bra, and, most importantly, a saddle – stirrups and all – upon her back. This theory has never been verified by Dior, though the house has never shied away from the Saddle’s sexy connotations; one only has to look at Nick Knight’s 2000 ad campaign, featuring two models passionately entwined, for proof.
Shortly after its release, the DIOR Saddle made its way into season three, episode five of Sex and the City.
But back to the bag, and specifically, its induction into the early noughts (unofficial) It bag hall of fame. Sure, Galliano knew how to create objects of desire, but no one induced shopping fever quite like Carrie Bradshaw. Shortly after its release, the DIOR Saddle made its way into season three, episode five of Sex and the City, as the means by which Carrie transported her contraband cigarette on her second date with anti-smoking Aidan. The Saddle in question, an equestrian-print version in pink, white, and gold, is now near-impossible to get hold of, as you might imagine.
Carrie Bradshaw. The DIOR Saddle made its way into season three, episode five of Sex and the City.
Galliano reimagined the DIOR saddle bag in various, highly-collectible guises, including leopard spots, the house’s iconic Oblique pattern.
The DIOR Saddle’s It bag status was cemented and reflected in DIOR’s 2001 accessories sales; WWD reported up by 60 percent. By 2003, the DIOR Saddle was at its zenith. It was toted by the era’s It bag-defining celebrities, notably Paris Hilton, who was pictured with one in white leather and another in indigo-rinse denim. Galliano reimagined the bag in various, highly-collectible guises, including leopard spots, the house’s iconic Oblique pattern, and the (now extremely rare) Christian DIOR Daily newspaper print – popularised when the aforementioned Ms. Bradshaw wore it in dress version, in the penultimate episode of Sex and the City’s third season.
If an It bag is defined by its zeitgeisty appeal, it’s ultimately destined to be retired to its dustbag, and the Saddle was no exception. It was notably absent from DIOR’s spring/summer 2007 show, a subdued collection of taupe-hued skirt suits and discreet, ladylike handbags. The economy was on the down-turn and so too, the logomania amongst which the Saddle had thrived.
The DIOR Saddle in DIOR’s iconic oblique pattern.
The Y2K icon was now being resold on consignment and via eBay at a fraction of its original price tag (in some cases under £100), a vestige from a bygone era of maximalism and irreverence. It seemed impossible for such an antique of the 2000s to return to favor, hence the bargain prices.
If anything is certain, fashion is a fickle mistress and Beyoncé can do anything. In 2014, the singer signaled the DIOR Saddle’s return when she was photographed clutching one of Galliano’s original designs. Two years later, Korean popstar CL followed suit, proudly brandishing an ‘Adiorable’-print DIOR Saddle on Instagram. Y2K v2 was here. Saddle fanciers clamored to eBay, Vestiaire Collective, and the like to snap up their own archive pieces, and prices spiked. Those who had been prescient enough to buy a pre-loved Saddle bag between 2007 and 2014 had made a very wise investment.
Customers started searching for pre-owned, Galliano-era DIOR Saddles as soon as the autumn/winter show 2018 streamed
If appetites weren’t suitable, DIOR then launched a social media campaign, for which 100 fashion insiders posted about the #DIORSaddle on Instagram. Within 48 hours, searches for the style spiked by 957 percent. Never underestimate the power of 2000s nostalgia.
This year, for cruise 2023, Dior reinvented it once again.
It may have Y2K It bags status and a trending hashtag in its history, but the DIOR Saddle has more to it than zeitgeist appeal, not least of all its impeccable craftsmanship. This year, for cruise 2023, Dior reinvented it once again, calling upon Andalusian artisans to lend their centuries-perfected craft to the Saddle. In this video, Seville-based leather craftsman Javier Menacho describes how his expertise in saddlery has been applied to this season’s DIOR Saddle bags – apt, considering the DIOR Saddle’s equestrian influences.
From 2000s icon to forgotten favorite to fashion phoenix, the DIOR Saddle has had quite the ride – pun intended. As we find ourselves firmly back in the saddle, there’s no better time to round up the best Galliano-era and modern-day DIOR Saddles across the web. . And, for more in-depth histories of the most iconic fashion items of all time, head this way.
10 reasons why you should get the new CHANEL 19 flap bag.
If there’s just one bag that you would have to get from CHANEL’s current collection, it should be the high-quality CHANEL 19. Its charm and appeal lie in the fact that the bag embodies the very essence of the French luxury house and all its codes, but with a contemporary twist that makes it a modern-day favorite, one’s that perfect for the woman of today.
01 – The 19 Bag was created by Karl Lagerfeld and Virginie Viard, and besides being in the current F/W19 collection, more variations of it will be launched in the upcoming Cruise 2020 collection as well.
02 – Not only is 19 an important number for Chanel (it’s the birth date of the founder, after all), it marks the year (2019) which the bag was introduced. Another bag that was named after the same year it was launched? The now iconic 2.55 Bag that was launched in February 1955 by Gabrielle Chanel herself.
03 – You will spot all the beloved house codes in one single bag, only this time it has been given the XL treatment. This is evident in the oversized CC clasp, enlarged quilting pattern and long (and so thick) chainlink straps that come in a trio of finishes from aged gold to ruthenium to silver.
04 – Spotted an extra curb chain sitting directly above the top flap? Well, that’s meant for you to carry the 19 Bag like a chic top handle handbag.
05 – You could carry it in one of many ways. From carrying the bag under the arm like an oversized clutch, or by slinging the leather-interlaced metallic chain over the shoulder or across the body.
06 – The bag is rendered in ultra-supple materials like soft goatskin/lambskin or wool tweed, which intentionally gives it a relaxed silhouette that’s quite different from the other bag icons within Chanel.
07 – For now, colours for the new bag include classic Chanel shades of Beige, Black and White, along with seasonal hues of Dark Pink, Deep Red, Green and Turquoise crafted in soft supple leather.
08 – Available in 3 sizes for now, it comes in ‘Regular’, Large and Maxi, along with a belt bag version that’s meant to be worn casually around the waist.
09 – Need the exact measurements? Well, the Chanel 19 Maxi Flap comes in at 36 cm by 24 cm by 11 cm, while the Chanel 19 Large Flap is 30 cm by 20 cm by 10 cm. The ‘baby’ of the family? The Chanel 19 ‘Regular’ Flap measures some 26 cm by 16 cm by 9 cm,
10 – How much? If you buy our authentic quality replicas you save up to 90% off retail.
